1. A lot of
marketing research institutes carry out telephone
surveys. They ring people at home and ask them questions. 2. A Focus group is a small discussion
group, led by a _________ who asks detailed questions to get qualitative
information. 3. Mystery shopping
surveys are often carried out in-store to assess the level of service quality
and cleanliness. 4. A Package test is
designed to find out what customers think about packaging, and a Taste test is to find out what they
think about the flavour of a product. 5. A marketing research institute may
prepare a lengthy mail survey, which
it posts to consumers at their homes. 6. These self-administered questionnaires are filled by the respondents.